Shobha Tharoor recalled how she walked up to filmmaker Shyam Benegal who had photographed her for the first Amul campaign and introduced herself as the first Amul Baby. When the agency changed the campaign to colour, his younger sister Smitha Tharoor replaced Shobha. Tharoor recalled that Sylvester d’Cunha had rejected as many as 712 photos of babies before finalizing his own sister Shobha Tharoor as the first Amul Baby for the campaign, which was launched in black and white initially. It was not only inspiring and clever, but also remained topical with a lot of pun and humour. Shobha Tharoor, the first Amul baby also attended the meeting.ĭr Tharoor said the Amul campaign was the longest-running outdoor advertisement in India. Lok Sabha MP Dr Shashi Tharoor recently delivered a virtual keynote address at a function organized by Pepper Creative Awards Trust, Cochin, to pay tribute to the advertising legend Sylvester d’Cunha.
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